Could ICOs become a viable fundraising option in MENA, plus why more businesses are looking at microinfluencers | Investasi Emas Online Could ICOs become a viable fundraising option in MENA, plus why more businesses are looking at microinfluencers | Investasi Emas Online
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Could ICOs become a viable fundraising option in MENA, plus why more businesses are looking at microinfluencers

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The UAE could be one of the first countries to establish clear guidelines for ICOs in what is largely an unregulated corner of the financial services sector. We spoke to OneGram, Centurion, and MenaPay to better understand the viability of ICOs as an established asset class in the region.
With 81% of advertisers resorting to influencer marketing in MENA, businesses have started to build longterm relationships with influencers. Now, a smaller following suggests greater potential for bringing in business and engagement - but who is setting the rules of the game?
Online P2P education startup Synkers works with 50 institutions across Lebanon and Dubai with 1000 tutors on its platform - and a reported 20-30% improvement in academic achievement - Synkers CEO Audrey Nakad shares how the journey began.
Wamda in the News:

Dubai International Financial Centre (DIFC) has launched a $10 million Fintech Fund and has appointed both Wamda Capital and Middle East Venture Partners (MEVP) to manage it.

The fund aims to accelerate the development of financial technology in the Middle East and North Africa (Mena) by investing in startups from incubation all the way through to the growth stage.

"We are looking forward to working closely with our partners at DIFC to develop a vibrant fintech ecosystem serving the needs of our wider region," said Khaled Talhouni, partner at Wamda Capital. "This partnership to launch a dedicated fintech fund is the first step towards catalysing innovation in this sector."
In case you missed it - here's our round-up from News Watch:
 
Do you have a story you'd like to share with us? Drop us a line.
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