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Iraq's big new opportunity

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Despite the huge potential and a post-war hungry market, Iraq has not made it to the global entrepreneurship map yet. With more startups launching every year and as the needs of the Iraqi people change, the country's youth is confident Iraq will receive much more regional and global attention in the upcoming months and years, despite the many difficulties.
The humanisation process of brands is part of what can be termed as anthropomorphism of a brand, to make it human-like, enriching it with stories, and connecting with customers who have congruent characteristics with it. Islam Gouda, marketing professional at the federal government in Abu Dhabi, advises startups on the process of brand anthropomorphism.
The pandemic has given us permission to reinvent our work models, and many are optimistic that this shift can lead to a happier, healthier, more impactful workplace. Marilyn Zakhour, founder and CEO of UAE-based Cosmic Centaurs, a flexible work consultancy, explains how the workplace cuts across many different spectrums.
In case you missed it - here's our round-up from News Watch:

ISSF invests $150,000 in Trteeb
Foloosi raises $2 million in pre-Series A
Mamo raises $8 million in pre-Series A
Telda raises $5 million pre-Seed round led by Sequoia Capital
Bosta raises $6.7 million Series A round
Jahez considering IPO on Saudi's Nomu
Homzmart closes $15 million Series A round
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