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The future of work in Mena

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In this region, education and publishing still lag behind in technology adoption and maximisation. However, as reading and learning become harder to fit into a busy day with responsibilities, that's where the opportunity lies. Recently acquired by Storytel, UAE-based audiobook platform Kitab Sawti founder Sebastian Bond outlines the opportunity for audiobooks in the Middle East.

In a survey conducted by Wamda, 60% of startups in the region are now offering their employees the flexibility to work from home and the office, while 20% have decided to implement remote working as their primary policy. This, in the Middle East, would have been inconceivable pre-corona, but attitudes have changed, and the lockdown shifted notions of productivity, creativity and management.

The Future of Work in Mena

As Wamda took a closer look at the impact COVID-19 had on the future of work in Mena, our survey indicated that the hybrid model and providing flexibility has now become the norm.

It is estimated that traffic issues in Egypt's Cairo alone costs the country's economy $7 billion every year. At a time when people feel the need to take additional safety precautions due to the pandemic, Mayday, a startup by Egyptian entrepreneurs Mohamed Aboelfotouh, Islam Ahmed, and Amr Essam, is a much-welcomed solution that is able to solve many car issues on the spot.

In case you missed it - here's our round-up from News Watch:

Abu Dhabi Capital Group invests in China's MissFresh

Rology raises investment from Dubai Angel Investors

Fetchr raises $15 million to expand to Saudi Arabia

Lezzoo closes seven figure seed round

Lemonade Fashion raises pre-seed investment

Drowzy secures six-figure funding from UAE Angel Investor

Nucleus Ventures launches programme to support Lebanon startups

Kuwait's Boutiqaat being investigated for money laundering

Cubex Global raises $1 million in seed funding

Foundation Holdings invests in India's Toppr

ASMA Invest invests in SMGF

Savour VC invests in Turkey's FineDine

Qatar SportsTech launches EntelaQ pre-accelerator programme

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The future of work in Mena

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